For client WebMD Business Services, Integrity managed the confluence of multiple service groups to unify and strengthen the WebMD brand under a new corporate banner. The result, Emdeon, lifted the leaders in online / offline health services to unprecedented success and awareness.

In addition to coordinating the overall business message among child companies, Integrity designed and deployed multiple websites, sales support materials, print and digital collaterals, and modified sales messages. Special care was taken in refining these sales presentations into true “business theatre” -- giving potential customers compelling pitches that targeted their specific industry pains. Consistent, audience-minded messages refreshed consumer confidence as WebMD Business Services transformed and clarified its well-known brand.

The primary component of the WebMD / Emdeon metamorphosis required a complex web presence to organize the expanded Emdeon service set. Facing accelerated deadlines, Integrity managed reams of content and multiple stakeholders to develop a sophisticated, comprehensive marketing site. Points of integration for future functionality and intranet modules provide the flexibility necessary during Emdeon’s exemplary growth.